Asset Mapping for Digital Inclusion

What Is Asset Mapping?

Asset mapping is an approach to planning and community development centered on identifying and building on a community’s existing resources. Deep community engagement is a key part of asset mapping, used to uncover existing strengths, skills, and connections that can be leveraged.

As an approach to data collection and documenting the current state of digital equity, asset mapping is inherently solution-oriented. This makes it a valuable counterbalance to more traditional assessments of needs and existing conditions, which tend to emphasize the deficiencies and barriers to digital equity that a community faces. While quantifying needs is an important step in the planning process, solely focusing on challenges tends to disregard the aspirations and strengths of community members. Rooted in the concepts of Asset Based Community Development, asset mapping recognizes that, with the necessary resources and structural support, communities possess the knowledge and skills to develop solutions from within.

Asset Mapping and Digital Inclusion

While asset mapping can apply to most planning processes, there are some characteristics of digital inclusion work that make an it especially well suited approach for our field:

    • ECOSYSTEM MAPPING: It helps to see the relationships between an interconnected network of digital inclusion organizations and resources.
    • CAPACITY-BUILDING: It helps identify opportunities to scale existing programs and find gaps in the ecosystem where there is a need to develop new assets.
    • BROADEN THE TENT: It can help organizations that don’t consider their work to be explicitly digital inclusion-related to understand their own connections to digital inclusion.
    • RESOURCE DEVELOPMENT: The information gathered through asset mapping can be used to create public-facing tools, such as a digital inclusion program directory, that help people find the support services they need. For examples, scroll down to See It in Action below.

    Asset Mapping Best Practices

    Asset mapping rings of organizations - Green and red circles that look like a target
    Decide What to Include

    Digital equity organizations, such as nonprofit device refurbishers, digital inclusion coalitions, and community technology centers

    Organizations running digital inclusion programs, such as public libraries and senior and community centers

    Organizations serving covered populations, such as public housing authorities, returning citizen programs, and university agricultural extension programs

    Other community assets, such as anchor institutions, ISPs, gathering spaces, and policymakers

    Take a Layered Approach

    Determine who is best suited to contribute which asset information.

    • Local or regional government staff
    • Existing coalitions, associations, and partners
    • Anchor institutions
    • State digital equity and broadband office staff

    Consider what level of detail is needed for different types of assets. 

    Standardize and Aggregate Data
    • Establish standard fields and values, especially if many organizations will contribute asset data.
    • Define what information is required and what is optional.
    • Provide templates or a centralized data input tool to ensure uniformity of data and the ability to aggregate from multiple sources.

    Free, Easy-to-Use Asset Mapping Tools

    Below, we have made our Asset Inventory Template available as a Google Sheet and as an Excel (xlsm) file, as well as our Survey Template available as a Google Form. Please see NDIA’s Creative Commons policy – you are free to use, replicate, and alter materials, we just ask that you credit NDIA when sharing.

    You will find a full explanation of each field in the “Data Dictionary” sheet on the Asset Mapping Inventory Template. Once you have an understanding of what each field is for, feel free to edit, delete, or create fields as you need. These tools are fully customizable. No changes you make will affect the original version, so please make them your own!

    Digital Inclusion Asset Inventory Template

    Digital Inclusion Asset Survey Template

    Coming Soon: Please check back for tutorial videos to walk you through these asset mapping tools and a recorded workshop diving deeper into community asset mapping for digital inclusion.

    See It in Action

    Hawaii Digital Equity Ecosystem Map

    In 2021, the State of Hawaii Broadband and Digital Equity Office undertook an asset mapping project to understand the state’s digital equity ecosystemboth as it exists now and how it could ideally look. Their process involved significant engagement and input from digital inclusion practitioners across the state. The results are a simple online Digital Equity Resource Directory as well as several elegant visualizations relating the digital equity ecosystem to elements of the natural ecosystem and traditional Hawaiian culture.

    Workforce Development Council of Seattle-King County Digital Equity Asset Map

    This online directory provides several filters and an interactive map, allowing users to search for specific digital inclusion resources in their area. The tool includes a brief description of the services, a point of contact, and website links for each asset. It also provides a contact person so users may easily submit updates and new resources to the directory.

    Capital Region Coalition for Digital Inclusion - Sacramento, CA

    The nonprofit mohuman worked very closely with community-based organizations and residents of digitally underserved regions to identify their needs and the digital services necessary to meet those needs. The result was the co-development of moDAT, the people’s digital advocate and navigator. This iteration of moDAT, developed for the Capital Regional Coalition for Digital Inclusion to serve the Sacramento area, is a smart platform designed to help users navigate digital inclusion resources in their community.

    Digital Inclusion Network - Portland, OR

    The Portland Digital Inclusion Network maintains a searchable directory of local digital inclusion resources. In the spirit of collaboration, the Portland Digital Inclusion Network encourages members to share materials; identify opportunities, challenges, and resource gaps; and develop solutions to better serve digitally disconnected residents.

    Have you used asset mapping in your own community? Have you used NDIA’s free asset mapping tools in the process? We’d love to know about your process, lessons learned, and more examples of digital inclusion asset mapping. We’re also always looking for free-to-replicate versions to share with our growing community of NDIA affiliates. Please email Katie at [email protected] to share your progress and resources with the broader community.